A five-star business reputation. How to achieve it?

The online reputation of your business is very important. It has a huge impact on attracting new customers and retaining existing ones. Poor service or a delivery error, not being on time, will all be reflected in online reviews.

According to research, 85% of consumers trust online reviews as much as they trust recommendations from people they know. 48% of consumers make a purchasing decision for a product or service if the manufacturer's rating is at least 4 stars. Similarly, online reviews influence the decision of business partners and potential investors.

Online reviews can help your business, but they can also be very damaging. That is why it is very important to give them the attention they deserve.

Do your research

The easiest and most obvious way is to type your company or product name and service + the word "reviews" into a search engine. It's also a good idea to check social media. Users often write reviews on their personal pages.

For more in-depth analysis, you can use a free tool called socialmention.com. To keep track of reviews as they appear, you can set up alerts in Google.

To do so, set them up here https://www.google.com/alerts

Now that you know what kind of online reputation your company has, it's time to take control of it.

Don't make the huge mistake of not ordering paid praise reviews. Collect real, positive reviews, encourage customers to leave reviews.

Focus on Google my business and social media.

Register with review platforms: otzyvua.net, revizion.info and others.

How to build a good reputation on the Internet

The most obvious and most important advice is to keep your customers happy. Encourage them to leave a review.

Be sure to respond to negative feedback as quickly as possible. If there is a mistake, acknowledge it, try to find a solution.

A good online reputation has to be built up constantly, spend enough time on it, and it will definitely pay off!