Myselfarms

Project summary

The task and purpose of the project is to create a marketplace where small and medium-sized farms - producers will have the opportunity to sell goods throughout Ukraine, popularize, promote and create a brand of a Ukrainian small producer, as well as give a small producer a convenient, "all in one" sales tool and development, freeing up time and focusing on creating and improving a natural, unique product.

We all want to eat right, products without "Yeshek", natural products, and so that they bring benefits to the body in addition to taste. Natural benefits. Where to buy the right product and find out what's new? How can you really make sure this product is made with no "additives" and with love? Where can I find convenient information on the correct preparation methods for this product? Learn about the benefits? Seeing the “inner workings” of the manufacture of the product we are buying?

You can go to the supermarket. Where, like other products, only in the "special" department can we find a lot of products. These are beautifully packaged goods, with an ECO prefix. How to understand the difference between farm-made cheese by hand and mass-produced cheese? How to make sure this cheese is actually farm-made and hand made? Or maybe this is the same cheese only with an ECO attachment and is more expensive? One thing is clear - the supermarket does not solve the problem. He sells in exactly the same way, only in a "special department" and in a different package, and in three pieces. The supermarket sells the product as a regular mass product, while the SF products are a unique product.

Let's understand what this “family farmer” is, hereinafter SF, and what kind of products he has.

SF is, in fact, a small family business. In general, this is a family that produces its own unique product. These are People doing what they like. They put a lot of love and work into their products. Almost always - this is a unique recipe, old recipes or a symbiosis of their own developments, know-how. It is also manual labor and only natural ingredients. The products are very diverse: various meat products, dairy, vegetable ... SF produce only natural products and know about the benefits of the product - that's all. They describe the use of the product and the composition. In terms of their properties, SF products, if not inferior, then far exceed the quality of ECO products.

The paradox is that households of the population do not have the status of an agricultural producer (they are individuals) and cannot be full participants in the market. They have to sell their products 20-30% cheaper, but ultimately the value of their goods increases by 50% through the chain of intermediaries to whom they sell their products. This also leads to problems with value added taxes. In addition, household farms do not conclude contracts with traders, since the Tax Code of Ukraine stipulates that they can sell products only on the basis of acts of purchase from individuals. The sales problem is thus extremely acute.

There are 41 thousand registered farms in Ukraine, which occupy less than 7 million hectares of agricultural land, but they produce almost 3.5-4 times more value added per 1 hectare than large agricultural enterprises. Households of the population annually create gross output of 118 billion hryvnia

Also. It should be borne in mind that the SF is focused more on the production of the product. The Federation Council has a fairly small amount of knowledge about the marketing of products. In most cases, SFs sell their products on Instagram or Facebook. At the same time, they do not go into sales methods and efficiency. In fact, this is just a "page" and viral advertising. It is very rare for SF to develop their brand and promote it. Accordingly, they specifically seek and know only a relatively narrow, specialized circle of buyers. No expansion, no development for the mass buyer. There is no place where you can go and find everything you need.

Problem:

- Not understanding how to work with a new niche - a unique product. In fact, SF products are unique products. And in this segment, it is important to see and know who produces it and how. Products are not produced in thousands of tons, at the same time, there are quite a few manufacturers of the same products by accessory (cheese, sausage, honey, jam-honey, etc.)

- There is no trust in the supermarket as a place to buy a natural farm product. Since all products are sold according to the same strategy - as a mass product.

- There is no "good" online store where we can see who and what we buy. Where can I communicate with SF. It is in the SF segment - communication and brand mean a lot.

Solution to the problem:

We create a marketplace in which each SF has its own page. In fact, we are a bazaar, and the pages of the Federation Council are showcases. Each SF designs its own "showcase" in accordance with its brand.

In one office for managing your showcase, we will provide the following services:

- the opportunity to find a freelancer to develop a brand. The freelance market is now well developed. The specificity of the Federation Council is that it is expensive to use the services of large firms. But at the same time, there are many good specialists among freelancers. It is a win-win system. Also, the opportunity to find various specialists - development of packaging design, product photos, and so on.

- We will provide an online tax reporting system in automatic mode. Relevant for private entrepreneurs.

- Ability to change the design of the "showcase" without special knowledge and specialists, based on ready-made templates and customization.

- Convenient addition of products, descriptions, promotions. Adding a video presentation of the product. Regular customers.

- Convenient shopping system, various sales statistics. Possibility of a calendar of purchases - when a client buys a certain product on certain days.

- With the assistance of a bank, for example, the fintech environment of Concord (https://concord.ua/ru) - you can make all payments in one system. The bank will see the turnover of everyone - and will be able to provide, based on the data, certain amounts on credit, overdraft, for development.

- Let's highlight the "kitchen" section where enterprising producers can use video to tell different recipes and show how to cook. At the same time, in the cooking process, products from other SFs can be used and this can be seen and immediately looked at and ordered. The topic of healthy eating has already gained momentum - and online cuisine will become very popular. Since during the cooking process they reveal all the features of the product and tell about the benefits of the dish. Search by directions - detox, diet, lose weight, gain weight. This will strengthen the brand's perception.

- We will offer development courses. In various directions, based on polls by the Federation Council. Newsletter subscription with a variety of free and paid courses on topics that interest the SF. Educational function.

- The ability for the buyer to highlight the product, put "likes" and communicate directly with the SF.

- The ability to export products after entering the European market.

In fact, in the end, it is an ecosystem of assistance to beginner SFs and also a great help for the development of existing ones. It should also be borne in mind that this platform is the popularization and assistance in the development of the Ukrainian manufacturer.

The business model is to charge transaction fees as well as pay for ad space.

Since this is an investment idea, at the first stage, the required investment is from 10,000 USD. Which will go to marketing and market research, as well as creating the basic functionality of the store, establishing relationships with manufacturers.