Doners of the WORLD

Project summary

Slogan: “Donery świata – smak podróży w Twoim mieście”

Project format:

Concept: Unique street food with doners from different countries - from Turkish to Mexican burritos and Greek gyros.

Institution format:

Stage 1: takeaway point/rented premises (possibly without seating, for start-up and visual example of demand)

Stage 2: signature food bar with cocktails, music, DJ on weekends, with minimal prices for affordable relaxation

Atmosphere: urban, youthful, with an emphasis on style, music, evening partying

localization

Legionowo: ~55,000 residents, the nearest residential suburb

Start in a residential area or near universities, hostels, student/youth movements

Plan: evening flow coverage + deliveries

Target audience:

Age: 18-35 years

Income: average/below average (not mass market, but affordable comfort)

Lifestyle: students, IT professionals, creatives, tired office workers, couples for the evening

Scaling Strategy (6-12 months):

Opening a second local in a city of 50-100 thousand residents, where there is no competition in terms of supply and service

Franchise model or a network of 3-5 points within 2 years

Development of brand, clothing, own application, delivery

Project features:

Signature doners: Mexican, Greek, Indian, Arabic - a new menu every week

DJ Nights: Cheap Cocktails, Live Street, Stylish Presentation - An Alternative to the Club

Social mission: to give people the opportunity to eat well and relax without unnecessary expenses

Own delivery: in the future - an app and couriers (less commission, better control)

What is being searched for:

Partner/investor ready to invest €20-30 thousand in the first stage

Participation: financial + strategic (or passive)

Offer: share in business / percentage of turnover / return with profit under the agreement

Financial model (minimum):

Parameter Value

Average flow of people (excluding deliveries) 30-40 per day

Average bill 25–30 PLN

Daily revenue 900–1,200 zł (~230–300 USD)

Profit per day (after expenses) ~200–300 zł (~50–75 USD)

Net profit per month ~1,500–2,000 USD

Delivery via Glovo/Uber Eats will increase revenue by 30-40% after the first month