Natalie Sherimbetova! Mission accomplished.

A mission is a powerful tool that helps a company see the quality of its performance.

As an indicator, the mission can reveal to an established company whether we have changed the principles at the beginning of the company, when the founders enthusiastically promised to "change the world for the better".

When you browse start-ups on angel.co, you'll see on the front page or at the very bottom, or "About Us" text usually in one line. Read it and be inspired, please ?

You can write one sentence, you can write several pages.

In addition to the main question "Why does our company exist?" you can write about:

Company values, e.g. you care about the environment.

The strategy, about its product and market.

How the company treats its employees, customers.

When you read the mission of a modern company or startup, you get a feeling of belonging. ?

It is inspiring, and one wants to look at their product immediately.

For example, the mission of my project ENGames.

"I create communication games in English for teams of up to 8 people. I believe that the information you need is remembered faster when you are engaged and immersed, a game is the best solution."

The algorithm I use to compose my goal and mission is very simple:

What I do, How I do it, Who I do it for.

Write it out and write it out again until you have a clear text. Then test it on your loved ones who are into it and if they say wow, use this Mission on your beautiful website, social media, t-shirts (POS materials), etc.

Some examples of billion dollar companies:

• American Express: We work hard to make American Express the most respected brand to serve the public.
• IKEA: We create a better everyday life for many people.
• TESLA: accelerating the world's transition to sustainable energy.
• TED: spreading ideas.
• Google: Organize the world's information and make it fast and easy to access.
• Kickstarter: Help creative projects come to life.
• Caterpillar: Deliver economic growth through infrastructure and energy, and provide solutions that support communities and protect the planet.

Share in the comments your company's mission, goals to inspire your community?