Natalie Sherimbetova. 5 misconceptions-assertions of aspiring entrepreneurs

1. WHAT IF PEOPLE DON'T WANT MY PRODUCT?

And you clearly define a portrait of your target audience, conduct a market analysis, carry out a survey, take your idea, hypothesis, go "into the field", get feedback and see a picture of the next steps. Take two weeks to do everything. I like Osterwalder's canvas, there are other variations, but I check all my ideas against Alex Osterwalder's business canvas. You can create your project here and sneak peeks at examples of other projects https://canvanizer.com/choose-canvas

2. I AM AFRAID TO START BECAUSE THERE IS NO MONEY TO START

Of course, everything is individual, but you don't usually need a lot of money to get your idea off the ground. For example, you have tested your "hypotheses", through a questionnaire to ask important questions from your target + at the bottom of the questionnaire write something like "interested in our product? The first 100 people get a 60% discount. Leave a contact and you're the lucky one" etc.. You have collected the first "customers" ready to buy your product with a mega-discount, or you made a one-page just with a description of your product and people can pre-order right on the page, that's the money. Well, if you are a future social entrepreneur, then study the case of Urban Space. If you want to make a good "noise", to attract the attention of the world:)) go to https://www.producthunt.com.

3. YOU HAVE TO WRITE A BUSINESS PLAN

They've been walking around with this 'business plan' in their heads for a year now. But in the end, they got nothing. Musk has already

Musk is already sailing the Martian Peninsula, and we are working on a business plan.

Definitely need a plan, but first spiritualize your idea at least on Kanwanizer, I left the link above. Just start doing it or forget it.

4. IF SOMEONE WOULD INVEST...

The very first investment is yours and FFF (Friends Family Fool). Some people even do bootstrapping.

You have to be more careful when choosing an investor, and you need to understand the economics of your project, product and market.

But we definitely need an investor to scale up to other markets and countries. For example, the pool of investors available in this bepartner group?

5. YES, THERE IS ONE BUSINESS IDEA.

There are many extensions.

• ...but I will not tell you it. It's a secret.
• ...but I don't know where to start.
• ...but I don't have time for it yet :-/
• ...but others have already done it.

to sum up, all in due time, but if you for a long time does not leave one idea, then take a piece of paper, a pen, write your thoughts, go to the site kanvainizer, turn your idea into a project, gather your target audience, preferably it has already paid some money, keep gaining an audience, keep track of indicators, and if there is a weekly increase of 7%, for several months, I think then investors themselves will seek a meeting with you.

But that's another story. For now, just do what you've wanted to do for a long time. And may wisdom be with you!