The goal. A Process of ongoing improvement".

about authors

Eliyahu Moshe Goldratt - creator of the Theory of Constraints (a system of management in various activities), author of bestsellers of business literature, worked in the software industry.

Jeff Cox is an American writer, co-author of several business bestsellers, author of novels and stories about business concepts. Over 15 million copies of his books have been sold worldwide.

About the book

The exciting novel "Goal" helps entrepreneurs around the world change and improve management thinking. It is a book to recommend to your friends entrepreneurs and startups, to your bosses - but not to your competitors.

Eliyahu Goldratt shows how, logically analyzing problems, to derive basic principles of production organization that will help make an enterprise prosperous. After reading the book, you will understand that anyone can become an outstanding entrepreneur - you just need to take a risk and dare to challenge the current circumstances. One of Eliyahu Goldratt's beliefs was that the goal of the enterprise is the path of continuous improvement.

Achieving this goal requires more than one breakthrough. In fact, it takes several. To be able to identify these breakthroughs, you must have a deep understanding of the basic rules of your field. Many large companies purchase a "goal" book, and management schools have included this in their curricula.

A survey of readers showed that the Goal is a business book that everyone really reads from cover to cover.