Marketing plan

Marketing plan

Do you have a great business idea and want to start your own business? And all you are missing is financial support from investors. Business angels are looking for an investment project to invest in. All you need to do is convince an investor that your project is really good. To do this you need to prepare a business plan and a presentation.

What marketing indicators should be included in the presentation

Marketing indicators are very important for potential investors because they want to see that you have done a lot of work and you have a strategy. A few points you should include in your presentation.

Tell your story

Often presentations contain a lot of numbers, charts and graphs, repeating it all can put listeners to sleep, which is definitely not what you are trying to achieve. Say a few words about how you came up with the business idea, what problems drove you, and how your project will solve them. Don't forget to mention what you are going for and what you want to achieve.

Market research

Marketing research will help you find out more about your target audience, what kind of advertising they'll 'get', how much they're willing to spend on your product. Be sure to include an analysis of your competitors and their strategies in your presentation as well.


Be sure to tell what makes your product different from your competitors, why your customers will choose you?

Budget and objectives

Indicating your goals is very important, because this way, an investor can follow them and understand when the results of your efforts will appear. It is also important to specify a marketing budget, because it determines the results of your efforts: building a website, running advertising campaigns, hiring a marketing specialist. To better draw up a budget, it is advisable to use the services of an experienced accountant.


Be sure to tell us what you've accomplished so far. Do you have a business partner, a team of specialists, where is your project now?

Include these indicators in your financial presentation, they will help to attract the attention of investors and partners.


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