Marketing Partnership

On the eve of Valentine's Day, we think about relationships - friendships, family and even business relationships. We believe in the power of partnership - when we work together, we can create something bigger, something amazing and new.

A strategic marketing and advertising partnership between two business projects is a partnership in which the success of one brings success to its partner as well. Marketing partnerships are an effective way to build business, increase visibility and reach new markets. In order for a partnership to truly be successful, it must be beneficial to all involved in the game.

Examples of marketing partnerships

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1. Uber and Spotify. Spotify's music streaming app and Uber's cab calling app created a "soundtrack for your ride." This is how two brands with very different products in the partnership were able to attract more customers. Passengers are encouraged to connect to Spotify and choose their own music for the ride.
2. Levi's and Pinterest. Levi Strauss, one of the world's first and most recognizable denim brands, has partnered with Pinterest, an online service for finding ideas and inspiration, where users add photos and pictures to themed selections and share them with other users. Many people use Pinterest to keep up with fashion trends and clothing combinations. So Pinterest and Levi's offer style ideas tailored to each user's tastes and preferences.
3. Nike and Apple. These two brands have been working together since the early 2000s, when the first line of iPods was released. Now the two companies have partnered to create fitness trackers, clothing and shoes that help track activity, transfer data to the Apple iPhone app and give you the ability to listen to your favorite music while you work out.

You may not have the same budget as these brands, but these stories can help you find inspiration and insight into what area you need to find a business partner to build a successful company together