How to create a memorable brand

More and more internet users are shopping online.

• In 2020, online retail is worth more than $4.2 trillion.
• Amazon's net profit increased by more than 80% in 2020.
• More than 50% of shoppers make purchases using a smartphone.
• There are more than 3.4 billion people worldwide shopping online.

This demand breeds supply, and it's getting harder and harder to stand out from the competition.

Your trusted brand is your partner in this endeavour.

Why is branding important?

A brand is what sets you apart from your competitors. The brand is your visual identity and the way your team communicates with your customers.

Your online reputation is directly dependent on your brand.

How do you build a brand?

Create a brand name. It can be your company name or something for a specific niche, perhaps something independent. Either way, to create a brand, remember the three rules.

Three rules for brand building

The name must be short. The fewer syllables in the name, the better it will be remembered by customers.

The name must be simple. If you really want to reach as many people as possible, your name must be clear to everyone.

Neutral name. Be sensible, your brand will be seen by many people: different faiths, backgrounds, nationalities. If success is important to you, let your name be judicious and as neutral as possible.

How to create a logo

Think of world-famous brands. You can't imagine them without their logos. A well-designed logo plays an important role in how your brand will subconsciously be felt by consumers.

When designing a logo, apply the same rules as for a name.

Also think about a factor like a person's perception of colour. Choose your logo's colour palette wisely.

Check how your logo appears on different devices, it must be the same everywhere.

Read about how to create a company mission statement, a slogan and the visual aesthetics of your website in the following articles on the bepartner business partner search service blog.