Business development through b2b partnerships

What is B2B business?

B2b means "business to business." The term covers all businesses and companies that create products and services for other businesses, such as marketing companies, suppliers, SaaS products

The collaboration between two independent business projects promotes the growth of both businesses. This type of business partnership increases the number of clients, improves quality of service and has a number of other advantages.

There are b2b companies in all industries: from car manufacturing to small retail, there are also digital b2b companies: web development, e-procurement, information intermediaries.

Like any relationship, b2b partnerships require a serious approach, time to develop. Before you start a partnership, read our tips.

Think about your customers

Try to think of all the services and products that your potential and real customers use with yours. This will help you find companies whose products and services complement and enhance yours, rather than compete with them.

Find out if your potential partners share your values

Your partner should share your core values. For example, your company promotes eco-friendly products, it would be great if your delivery partner would use eco-transportation.

Make sure you properly understand your responsibilities and expectations of each other

To ensure that the responsibilities are clear to each party, outline them in the partnership agreement. This will help ensure a successful partnership

If you want to enter the b2b market but don't know where to start, start by finding a partner on bepartner.