Ben Horowitz "It won't be easy. How to build a business when there are more questions than answers.

about the author

Ben Horowitz is an American businessman, investor, writer, co-founder of Andreessen Horowitz and one of the most famous and significant businessmen of Silicon Valley. In his book "it will not be easy" he tells about his own history of creating, managing, selling, buying, managing and investing a company. Ben gives important advice on how to set up and run a startup and how to manage the most complex problems you won't get anywhere else. Many tips and approaches are quite versatile and can be applied in any business or context.

is it easy to start a business?

While many people write about how great it is to start a business, very few are honest about how difficult it is to run a business. Ben Horowitz analyzes the problems faced by entrepreneurs every day, the author shares his thoughts on the development, management and control of technology companies.

Why is this book worth reading? Most business books are about how to do things right, while Ben Horowitz admits in advance that there is no ideal business, and no matter how much you plan, failures will inevitably happen. He talks about all the major failures that have occurred during his leadership of a billion-dollar corporation, and how his team has made decisions to change the situation or make it even more difficult.

He outlines the most difficult decisions he had to make and the difficult situations in which he found himself. Entrepreneurship is not easy, and this book paints a complete picture of what life as a businessman is like. A true understanding of what you can face as an entrepreneur is invaluable.

It is a book for managers, entrepreneurs and those who are about to start a business.