Marinated rapana meat - production and sale

Project summary

The project envisages the organization of the food shop for the production of self-developed ready-to-eat seafood (delicatessen), as well as the organization of wholesale trade in this product.

Our business is designed primarily to supply products to wholesale customers and deliver them to retail outlets. At the same time, we will develop our own retail.

The project is designed for both wholesale buyer (B2B) and end consumer.

About finances:

The project involves raising a total of $ 50,000. This amount will go to:

$ 31,950 - purchase of equipment, purchase of raw materials and packaging, preparation of premises, preparation of documentation;

$ 5,400 - marketing and advertising for 3 months;

$ 2,700 - administrative expenses for 3 months;

$ 9,882 - wages and taxes for 3 months.

Project implementation:

The project involves several stages:

Stage 1: rent of the shop, its re-equipment and preparation, development of documentation, conducting commissions, obtaining permits (1 month);

Stage 2: production, product promotion in the domestic market of Ukraine in the retail network, wholesale (2 months).

Stage 3: entering the EU market (prospects for the future).

Business after launch:

Margin in production is 25.33% of the wholesale cost of production.

We plan to establish production of at least 20,000 units per month, which at a cost of $ 1.99 per unit will provide an opportunity to reach a stable level of profit of $ 10,000 per month.

About the product:

Marinated rapana meat is a new ready-to-eat food product made using a unique technology.

Rapans are a gastropod that lives in the Black Sea. By industrial processing of this mollusk is obtained semi-finished product - meat, from which various dishes are prepared.

Our technology involves heat treatment of the semi-finished product, after which the product is marinated, and then pasteurized and placed in consumer packaging.

Due to these processes, a ready-to-eat food product with interesting gastronomic properties is produced.

Manufacturing process:

After commercial fishing, rapans are frozen to a temperature of -18 degrees. After that they are defrosted and disassembled.

The resulting edible part - muscle, in special conditions and at a certain temperature is subjected to heat treatment. Spices and other ingredients are added, the marinating procedure is performed. The product is placed in a special container, in special conditions and at a certain temperature is pasteurized.

The product is placed in consumer packaging. Marking is carried out.

Why we are looking for funding:

We have developed a unique production technology through long-term testing and error correction, thanks to which the manufactured product has excellent gastronomic properties and a long shelf life.

We conducted marketing research, obtained positive results from both end users and representatives of wholesale seafood.

The only problem is the inability to currently provide a large number of consumers with a sufficient number of products, which does not provide an opportunity to create demand for this product.

Consumers are aware of different types of seafood, including rapana meat. However, rapana meat is presented on the Ukrainian market only as a semi-finished product.

The product we make is ready to use, but large when it is not presented to consumers, it can not create demand.

The solution to the problem is to have sufficient funding to produce the necessary batch of product to promote it in the retail network and obtain demand.

The uniqueness of the offer consists of the production of food of the seafood segment with excellent gastronomic qualities and consumer properties, which has a low cost and the ability to obtain a large margin in its implementation.