27.08.2021
$50000
HATSHOP
259
An online real estate market that combines two models - a marketplace platform and a real estate agency. We take only the best from each and make a holistic, unique model for the market out of it.
Project summary
We bring information from different developers to a single format and open it to the consumer. In this case, all information is moderated and presented from a single person.
And the systematization of processes and our many years of experience in this area allows us to cover the needs of customers many times faster and more comfortably than any of the competitors.
Objective of the project:
• Simplification of real estate search.
• Acceleration of the processes leading to the transaction.
• Improving the level of customer service.
• Test of the financial model of my global project.
Real estate market problems:
• There is no space on the market where each object (apartment) is presented separately.
• The client cannot compare and evaluate specific objects.
• For information you need to call or go to the agency or sales department.
• The client cannot choose the object himself, he has to entrust his choice to the realtor.
• The closedness of the market creates conditions for pressure on the client's choice for personal gain.
• The client is forced to wait a day or more for offers from realtors or developers.
All the industry has been able to squeeze out of itself is a digital pillar of ads, the main problem of which is its own financial model.
• Do not affect the process after the call.
• Fin. model built on qty.
• Lack of control and moderation.
• There is no uniform style of content.
• Non-organic delivery of results.
• The main audience is realtors
Each real estate agency is a small Somali state that follows its own principles of work. The threshold for entering this business is very low, as a result of the low level of qualifications on average in the market, as well as high competitiveness. The state does not regulate the activities of these companies, and there is no place to unlearn the profession of a realtor. Such companies carry great risks for the client.
• Success depends on one person • Low skill level.
• Low quality of information.
• Dirty methods of competition.
• Low reaction rate.
• Lack of standards.
• Lack of control.
Which solution follows from this:
• We abandon the financial model of marketplaces. We are full-fledged participants in the whole process. All content is presented from a single person and in the same style. All objects are constantly moderated and given to the user in accordance with his request
• We refuse realtors and divide the process into several stages. A separate team or manager is responsible for each stage. Our consistency and experience allows us to get rid of the slowness and incompetence inherent in a real estate agency.
We process and add each object (apartment) of the developer. This approach to the systematization of information and its delivery, completely opens the market and makes it fast and transparent for the client.
The user has the opportunity to independently choose the object of interest to him and at the same time he will be sure of its relevance. And our various functions will help him compare and evaluate the selected option.
This method allows you to get a hotter client and spend less time on a consultation.
The prospect of scaling up the business to other cities is understandable. In 2-3 months, you can add any of the cities with a million-plus population. But the business model perspective is much more interesting. It can be developed from being a player on the field to being a field owner. We have a ready-made project of a whole ecosystem for the real estate market, but the Ukrainian market is too small for this and we calculated it for the US market.
EXOEX is a new ecosystem in the real estate market that takes into account the needs of all market players.
The service is built on the same financial model as HATSHOP. At the heart of everything is piecework payment, which allows you to deeply integrate into the process.
The main goal is to streamline and optimize all mechanisms to an automatic state, without resorting to human factors.
The following rules formed the basis:
• Lack of phone calls.
• Saving user time.
• Minimal human influence.
• Saving money for the user.
• The most relevant information.
• Reasonable competition.
• Protection of customer data.
The service is not just a platform with ads. We have digitized all the functions of a realtor, analyst and lawyer, and put them on a smartphone.
Now you will not only find the actual object, but also be able to evaluate, view and purchase it without a single call or contacting different specialists. And one of the advantages is a small commission for a successful transaction.