Project summary

VLSNIY - men ' s wear just in case.

VLSNIY is a chameleon brand. He accepts and recognizes trends, but passes them through himself, adapting to his reality. It changes: depending on the mood, the environment, social trends and the same trends.

This is a self-centered brand. VLSNIY - as a brand, own - as something that concerns your "I" and your personal, own - as a manifestation of hidden authoritarianism. He likes to set a dissonant tone in things: in a combination of colors, textures and textures. This is a provocateur brand. It goes against traditional notions of beauty, aesthetics and social norms.

This is a brand about the internal state in the external manifestation.

Values:

• Open - mind   view . I am open to new views and opportunities.
• Tolerance. I am always ready to support and emphasize your version of self-expression.
• Social responsibility. I'm not just about the beautiful look, I'm about the internal changes that affect the world around me.

Mission:

• To give freedom to the inner " self " through quality, affordable things.
• Development of the domestic market of light industry of Ukraine, due to filling the market with a quality product.

A sense of relevance is the key to success in society and is best illustrated by a wardrobe. (with)