Center Health Center Health

Project summary

Proposals for the creation of a special medical Internet resource.

1. Introduction.
It is well known that the health of every person is of the greatest value to society, and to itself. In order to maintain health in the event of various disorders and disorders, we propose to create a special resource that will help solve emerging problems most effectively, saving time and optimizing costs.

2. What we offer.
We propose to create a special resource that will help in finding the most optimal solutions when choosing a place and method for diagnosing and treating various kinds of diseases or deviations from the norm.

3. Description of the problem.
In our opinion, the complex of solutions to health problems consists of the following main directions:
a. Prevention - promotion of a healthy lifestyle, regular and planned medical examinations and consultations, insurance.
b. Diagnostics - consultations, tests and various medical examinations.
c. Treatment - outpatient and inpatient, medication and surgical.
d. Rehabilitation - rehabilitation and rehabilitation centers and sanatoriums.
In each of these areas, it is planned to provide potential customers with detailed information containing a description of the opportunities and conditions for the provision of services.

4. How we decide.
To help in solving problems in each area, we create a special resource where we collect information about all existing medical institutions and medical specialists in various fields of activity. The resource is organized in such a way that, upon receiving a request, it offers several options to choose from at once, depending on the location of the client, his condition and capabilities. The main criterion for choosing options is the ratio of the parameters "availability - price - quality". To date, a prototype has been created or, more precisely, a mock-up of a resource prototype: http://center-health.com/ (After registering and entering the "treatment" section, you need to select the "cardiology" subsection, which will open a table that gives an idea of how the resource will work in the future).

5. What market are we targeting.
It is assumed that such a resource may be in demand not only in Ukraine, but also in the countries of Eastern and Western Europe, Asia, North Africa and, possibly, America.

6. What part of the market can we take.
The option of a monopoly position in the market is not excluded if we can correctly and accurately fall into our niche.
According to various estimates, the medical tourism market today is from 50 to 500 billion US dollars.

7. Competitors.
Our main competitors are:
7.1. Traditional medical advice centers or medical consultants - off-line
7.2. Local Internet resources for searching and choosing medical centers or doctors - on-line.

8. Perspective.
Having created such a resource, it is possible to develop it quantitatively, by attracting an increasing number of customers and expanding the geography of work, as well as qualitatively, by expanding the range of services and, as a result, financially, by increasing the revenue side of the resource.

9. Target audience.
The target audience can be represented by two main groups:
a. Direct consumers of medical services are people aged 0 - 100 and over, of all social categories, experiencing various health problems. The only condition is the ability to access the Internet.
b. Employees of medical institutions are specialists in various branches of medicine who can use this resource to choose and recommend to their clients one or another type of diagnosis, treatment and rehabilitation.
c. Insurance companies.

10. Monetization.
We assume the following sources of income:
a. Commissions received from medical institutions, if consumers choose services on our resource - representatives of the target audience. Preliminary communication with some of the medical centers (in Ukraine and abroad) shows that they are ready to immediately give from 10 to 20% of the commission from their price list. And according to our assumptions, you can count on 50%.
b. Direct advertising of medicines, equipment, medical institutions and other goods and services on the site.
c. Hidden advertising of the services of specialists and medical institutions who want to be adequately represented in the sections of the resource.
d. A subscription fee from specialists and medical institutions present in various sections of the resource.