16.07.2021
$3000
Tendream cosmetics
238
Body care cosmetics - Tendream. The first series of cosmetics has been developed. So far, these are only two products: cream and body scrub. Other products for body and face will be launched.
Project summary
Tendream care cosmetics.
Type of business: online sale of cosmetics for face and body through an online store, main promotion through Instagram.
Product: 10 main lines of products for body and face. The first line for the body was developed: cream and scrub, developed according to its own idea in a contract manufacturing. Self-tested. There are no direct analogs.
Business model: Development and creation of products in contract manufacturing according to your ideas. Online promotion, with the involvement of an smm specialist. Online sales through the site.
Relevance: Online sales are increasing, especially in the current epidemiological situation in the world. Interest in self-improvement is growing. Our product is aimed at improving skin condition and body shaping. New action effects of products will interest buyers.
Prospects: Expansion of the assortment, increase in production batches. Entering the international cosmetics market. Selling a franchise. Offline store openings.
Market analysis:
The market for online sales of skin care cosmetics in Russia is divided almost in half between two major brands. Both focus on anti-cellulite cosmetics. This direction will also be included in our product lines. Small brands of cosmetics without the necessary advertising cannot compete with them. That is why, in addition to a quality product, we focus on advertising. This is mainly advertising through bloggers, for a quick start you need at least 8-10 of them. With such a start, in a year we can occupy at least 30% of the market.
Potential buyers: girls from 16 to 35 years old who take care of their appearance, and constantly try new products in personal care. Approximately 15 mln. girls only in Russia.
Cost price:
1. Production of cream + packaging, label = 240 rubles / piece * 150
2. Scrub production + packaging, label = 190 rubles / piece * 150.
The price for similar products is from 700 to 1300 rubles
Promotion:
1. Advertising on Instagram 120,000 rubles / 1 month.
2. Advertising in Yandex 15000 rubles / 1 month.
3. Smm specialist 30,000 rubles / month
You can try it through marketplaces, but I haven't studied them yet.