Storinka

Project summary

The Storinka service has started to develop recently but a lot has already been done.

At this stage of development, we have a finished product and customers from different cities of Ukraine for testing and implementation of new functionality.

Of the successfully implemented functionality we have:

- Convenient online menu for guests of the institution
- Delivery and delivery orders
"Telegram boots."
- Generation of designer QR-codes to create a QR-menu
- Convenient admin panel for setting up the institution with a system of extensions
- Tools for developers

Our client is a catering establishment, in general it is restaurants and cafes

We can identify the following problems in the interaction of the client with their guest:

- Security
The pandemic situation continues, then we have a safe alternative to the paper menu

- The waiters pick up the menu
Most guests are not happy when the menu is taken away, or it interferes with the table, so by preferring the online menu, this problem will be solved

- Language barrier
Many foreign guests do not understand the menus that are in the establishments, the online menu in turn shows the menu in the language that is installed in the guest

- Constant reprint of the menu
Institutions can now optimize the cost of the printed menu by replacing it in whole or in part with the online menu

- The problem of stop lists
Disabling the menu through the admin panel is very easy, much easier than telling a guest that he can't order what he wanted

- The cost of own development
Developing your website with your menu and orders is expensive and will be even more expensive if it is done well, as we have

In general, the situation with quarantine restrictions has created an opportunity for our type of service to introduce new technologies and opportunities, and institutions in turn open to cooperation and proposals that will help them save customers and money.

Our solution is to create an online menu. It is very simple, and does not require any additional skills.

The institution can completely fill the online menu in just a few hours and leave it on social networks, on the website and at home in the institution.

The online menu is a web solution that opens on any gadget (smartphone, tablet, PC) connected to the Internet. The main opportunity is to view products, their descriptions, photos. This is very conveniently implemented, and the interface is easy to understand, the menu is fully adaptable and adapts to different monitors.

Order. If the establishment allows, guests can order goods from the menu for delivery or delivery, from the point previously specified by the establishment.

Feedback system. The guest can at any time, if the institution allows to leave a review, and the institution in turn can view it, and if necessary, contact the guest.

Extension system. We are constantly adding new functionality which in turn is easy to connect, institutions can order the development of a unique extension if necessary.

The main sources of income should be:

- Monthly subscription fee $ 20
- Fee for ordering $ 0.05
- Development of extensions from $ 100
- Development of a unique design from $ 500

It is also planned:

- Fee for telegram bot for orders $ 5 a month
- Reserve tables $ 10
- Order from tables $ 15 a month

One of the main advantages is the quality of service, we are an advanced solution for the quality of the online menu

We allow institutions to choose the theme of the menu, but are not monopolists in their own market, and provide institutions with access to our API to create their own look of their online menu.

We have the opportunity to use our extensions in addition to the main functionality of the service, we constantly monitor and update our extensions, and at the request of the institution we can make unique extensions for them ($).

The big advantage is that you do not have to contact us to create and promote your own menu. Registration takes one click, and filling out the menu is quick and easy.

We plan to raise from $ 35,000, the money will go to:

- $ 15,000 will go to marketing and connecting new establishments
We plan to connect about 250-350 new institutions
In terms of costs, these are:
Creation of media advertising (inclusion of announcers, equipment rental)
Advertising on Google, FaceBook, Instagram, YouTube
Advertising costs for aggregators and people who work with restaurateurs

- $ 15,000 will go to salaries and the creation of new functionality on the service
Motivational awards for a team that has already worked on the service for a year.
Connect people who will be responsible for:
SEO support service
Support and connection of institutions
Technical support of the service
Creation and testing of new functions on the service

- $ 3,000 will be rented for the headquarters

- $ 2,000 will go to support the infrastructure
Update of the server part, connection and payment of more favorable tariffs in cloud-services