Advertising Agency - A platform for advertisers.

Project summary

A network of communities with self-generated content (Advertising Agency - A platform for advertisers.) People submit daily ads such as - sale, exchange, services, etc. Even if such platforms as Avito or Yula have already been created for this, but most often they use social networks for this, and specifically the communities 《VKontakte》, this is really very popular, since it is easy and convenient, it is also not inferior in functionality to the above sites. A large flow of users goes to well-designed and filtered communities on the chosen topic, and with it advertisers, who are the main source of income, the secondary source is the sale of services to the users of the community themselves. (An example is fixing on a community wall for a certain amount of time.) The design of communities should have a single visual character, in other words, form their own brand. The planned scale of the network of such communities will fall on each settlement-city in which local advertising will be broadcast. Such an extensive network throughout Russia will attract larger advertisers to sell more expensive advertising packages. The market for advertisers is quite diverse, from large electronics stores to aspiring entrepreneurs, in other words, any local organization that uses advertising services. The price for one advertising integration per community starts from 500 rubles for the minimum number of subscribers, there is no limit to the rate - for example, for an entertainment community called 《MDK》, one advertising post costs about $ 1000. If we talk about sales of large-scale advertising products across the entire network, the price for one such integration is multiplied tenfold. The project's viability has endless potential, which is based on constant and uninterrupted content from users and the implementation of online advertising, the market for which is growing every year.

Project developments. There is already one ready-made sample of the community, on the example of which the system for generating a constant amount of content was tested, and the scheme for selling advertising was mastered. At the moment, the community is working as usual, generates income from local advertisers and already has a small client base. According to the latest indicators, a package of 25 advertising integrations on a political topic was sold, the price for one post was 500 rubles and this with a number of subscribers of only 5250 people. (the number of the selected city for research is only 10,000 people). The process of production of the first 30 communities according to a ready-made sample is underway. Work is underway to create an organizing page for the entire network of communities, in other words, a page on which all information about the provision of advertising services is placed.