Doors

Project summary

Renovation and improvement of real estate is a multi-billion dollar market that is growing by an average of 6.8% from year to year.

Commissioned only in Kiev and Kiev region:

• 2011 2.5 million m2;
• 2019 3.9 million m2.

55% growth that requires renovation and improvement.

When implementing these works, clients have the following problems:

• Choice of design (ideas);
• Selection of contractors for repair;
• Selection of suppliers of interior items;
• Work performance guarantee.

Our project at this stage is aimed at solving 3 out of 4 problems, within 12 months the problem of guaranteeing the performance of work will be solved by selecting high-quality contractors and suppliers based on reviews and ratings.

The key problem in this niche is that everything related to renovation and improvement is scattered!

The solution is to combine!

The client will be able to define his idea, choose a designer, select a specialist on the basis of a tender and all interior items with 100% coincidence or suitable in one place and buy them directly from the manufacturer. There will be an opportunity to buy a ready-made design project. Completing individual rooms, or entire projects, as well as buying individual interior items or services.

Examples of foreign companies that combined these stages in different versions:

- Houzz https://www.houzz.ru - the estimated value of the company exceeded $ 4.5 billion

- Аrchiproducts https://www.archiproducts.com - could not find financial data

- Group of companies https://www.jossandmain.com - could not find financial data

- Inmyroom https://www.inmyroom.ru - profit for 2017 amounted to $ 3.5 million

Today, there is one company with a similar model in Ukraine:

- Desnovation https://desnovation.com . Appeared at the end of 2018

Competitors can also be considered thousands of stores (intermediaries) in different niches of interior items, marketplaces for the product Epicenter, Rozetka, OLH, Prom, marketplaces for services Kabanchik, OLH.

They all use head-on sales, we will use the associative method. When searching for real estate, we offer options for realizations in a particular complex, the term, cost and options for contractors.

Objectives for 2020:

• content (ideas) - 500 designers, more than 10,000 visualizations in different styles;
• product - 13 product groups, more than 100,000 product units;
• specialists - at least 10 specialists in each category;
• payback point by 1.11.2020;
• business processes are ready for scaling across Ukraine in 2021.

In 2006 the company Porte * s was founded, selling doors (entrance / interior) and floor coverings. In 2013, it is a national network of 11 specialized stores, with a total area of 4000 m2, a turnover of $ 8.4 million / year and a staff of 94 people.

Since October 2019, the company has changed its business model and began transformation into a marketplace of ideas, goods and services. Today the company employs 5 people including the founders. Business model defined. Marketplace MVP created. Business processes of interaction with suppliers and customers have been formed.