LeadPost Revolving Financing for Lead Generation

Project summary

Automated financial lead generation and affiliate marketing system

A working system for financial lead generation, affiliate marketing, tracking applications, partners, clicks, statuses, payments, and analytics.

The project has been operating in the financial vertical for over five years. During this time, the model has demonstrated high profitability: in some months, payouts reached 800,000 rubles, while the average operating range was approximately 300,000–500,000 rubles per month.

The total historical earnings for this model amount to tens of millions of rubles. The verified portion for recent periods is over 10-15 million rubles in payments and accruals. This data can be demonstrated with dashboard screenshots, payment histories, and reports.

Why funding is needed now

Previously, the model was operated primarily manually. Processing users, partners, payments, statuses, requests, communications, and analytics took too much time. This created an operational ceiling: the model was profitable, but scaling it manually was difficult.

To overcome this limitation, we've invested in automation over the past year and a half. We've now built a system that allows us to process traffic faster, manage partners, track statuses, track applications, manage payments, and connect new participants through an automated affiliate program.

The money isn't needed for development or personal expenses. Funding is needed for the short turnover cycle: payments to users/contractors for targeted actions within the financial vertical.

Economics of the model

Average cost per target action: about 1,000 ₽.
Payout from advertiser/affiliate: 3,000–8,000 ₽.
Average payout: about 5,000 ₽.

With a turnover of 100,000 ₽, the model potentially yields a return of about 300,000–400,000 ₽ before taking into account risks, approvals, holds, and rejections.

Why the launch can be fast

The project has an existing client and participant base that can be reactivated. This isn't a cold start from scratch.

An automated affiliate program with up to three lines has also been created. Previously, invitations and affiliate tracking were handled manually, which limited growth. Now, the affiliate mechanics are automated, and it's more profitable for participants to invite new people because the potential rewards have become significantly higher.

This allows you to launch a flow faster and scale the volume if you have working capital.

Requested budget

I am considering financing from $1,000 to $5,000 for the first working cycle.

Optimal amount for launch: $3,000–$5,000.

Cycle duration: 30–45 days.

After a successful test, scaling up to $10,000 and above is possible.

Participation format

There are two main options:

1. Fixed return: funding amount + pre-agreed bonus up to 30% per cycle.
2. Partnership model: the principal is repaid first, followed by distribution of net profits according to a pre-agreed model.

Basic priority: the principal is repaid first. After that, a fixed bonus or a share of net profit is paid.

Control

The investor can be provided with transparent reporting:

• expense table;
• application statuses;
• amounts of payments;
• accrual dates;
• daily report;
• spending limits;

Risks and Control

The model has already been proven by past practice and isn't being launched from scratch. The basic workflow is clear: attract users, perform targeted actions, receive payments from affiliates, and then scale up revenue.

The main factor in the first cycle is the speed of reactivation of the old base and the involvement of participants in the updated automated affiliate program.

Therefore, the first cycle period is specified with a margin of 30–45 days. Under normal conditions, the launch may close sooner.

The following are used for control:

• gradual launch of the budget;
• transparent table of expenses and statuses;
• daily monitoring of dynamics;
• return of the principal amount of funding as the first of the receipts;
• scaling only after confirmation of the first results.

The goal of the first stage

The goal of the first stage is to launch a controlled turnover cycle after automation:

• reactivate the old user and partner base;
• involve participants in the updated affiliate program;
• launch payments for targeted actions;
• show the first results in a transparent table;
• return the body of the funding as the first of the receipts;
• After confirming the dynamics, scale the budget.