Michelle Pizza

Project summary

💼 "Michelle Pizza" - scaling the network in Lviv

1️⃣ About business

"Michelle Pizza" is an active chain of pizzerias that has been operating for 4 years. The business started in the village of Krasne with a 6 m² trailer and grew into a full-fledged pizzeria in Lviv.

Format: takeaway + delivery

Current turnover of one point: 300,000 UAH / month

Net profit: 80,000 UAH / month

The model is field-tested and ready to scale.

2️⃣ Scaling goal

Open 10 locations in Lviv within 1 year

Create a centralized management system

Prepare the basis for launching a franchise model

3️⃣ Investments

Amount: $300,000

Average cost of launching 1 point: $30,000

Cost per 1 point

Article Amount ($)

Repair + design 10,000

Equipment + furniture 15,000

Launch Marketing 3,000

Working capital 2,000

Total 30,000

4️⃣ Expected financial indicators

1 point: 80,000 UAH net profit / month

10 points: 800,000 UAH / month

Annual net profit: ≈ 9,600,000 UAH (~$240,000)

Payback period: ≈ 1.25 years

5️⃣ Phased opening plan (1 year)

Stage Number of points Launch time Investment Note

1 4 0–3 months $120,000 Scalability and process validation

2 3 3–7 months $90,000 Process and marketing optimization

3 3 7–12 months $90,000 Scaling up to 10 points, franchise preparation

💡 Advantage: fast launch, minimized risks, and smooth network scaling.

6️⃣ Franchise potential

Lump sum: $15,000–$25,000

Royalty: 3–5% of turnover

Passive income for the investor

Brand scaling without additional investment

7️⃣ Offer for the investor

Investment: $300,000

Share: 30% in the network + dividends + % from the franchise

Alternative: 30% of profit until full return of investment, after return — 20–25% of the share

💡 Advantages for the investor: high dividends, quick payback, participation in scaling a working brand.