Market bar chain and snack production

Project summary

1. Project concept The project involves launching a production and trade cycle in Lviv: own high-tech production of meat snacks (jerky, abalone, meat chips) and opening a network of branded craft beer market bars. The combination of production and own retail allows you to accumulate maximum profit within the company, not depend on intermediary markups and control quality at each stage.

2. Relevance and market The niche of quality snacks and craft alcohol in the "close to home" format demonstrates steady growth even during martial law. The client is looking for a clear, fresh product at a fair price. Own production makes it possible to offer a product that is 20-30% cheaper than analogues with higher quality.

3. Commercial indicators (using the example of a network of 10 points)

• Investment budget: $300,000 (pilot launch — $50,000).

• Production margin: 200–300%.

• Retail margin: 40–60%.

• Projected net profit of the system: $20,000 – $25,000 per month.

• Payback period: 14–16 months.

4. Operational strategy and experience of the initiator The initiator of the project (Sergiy Zhuk) has 15 years of experience working in FMCG giants (TM Roshen, Persha Privatna Brovarnya, Barkom).

• Management: Experience in the positions of sales manager and territorial manager guarantees the construction of effective logistics, strict control of receivables and cash discipline.

• Team: Ability to form and train sales teams from scratch.

• Production: Knowledge of technological processes in the meat industry (experience at Barcom LLC).

5. Current status of the project

• A financial model and technological product maps have been developed.

• An application has been submitted for the state grant "Own Business" (250,000 UAH) for the purchase of some equipment.

• An analysis of locations in Lviv was conducted to open the first points.

6. Risk Management Vertical integration (own product + own sales) minimizes the risks of falling purchasing power. In the event of a change in market conditions, production can be reoriented to wholesale sales to other networks or exports.

7. Purpose of attracting investments Purchase of professional equipment (dehydrators, vacuum sealers), rental and branding of retail outlets, formation of working capital to quickly capture market share.