Marketing services. Reputation management.

Project summary

Best SEO Approaches 2021

👨‍💻 SEO-website promotion in search engines Yandex and Google.

🎯 GOAL # 1 Bringing the site to the TOP-3 by search queries, increasing organic traffic and the number of customer requests.

🎯PURPOSE # 2. Analysis of competitors and key queries.

🎯PURPOSE №3. Improving reputation and brand awareness.

🎯PURPOSE # 4. Work with customer reviews and opinions.

🎯 GOAL # 5. Organic link building.

🎯 GOAL # 6. Monitoring:

Collection of all mentions of users in social networks, blogs, media.

Setting the key: Positive, Negative, Neutral.

Breakdown by tags, by geographic location of authors of references, by sources in percentage terms.

Revealing the negative within an hour from the moment of appearance (in the specified cases within 15 minutes).

Analysis of "pain points".

Competitor monitoring.

Lead generation.

🎯 GOAL # 7. Responding to negativity:

On behalf of the company

Agents of influence

Trolling

Support positive

Brand advocates

🎯 GOAL # 8: Sowing:

Initiating Discussion Feeds

Guerrilla marketing

Testimonials

🎯PURPOSE # 9 SMM:

Creating and maintaining groups

Likes

Reposts

Followers

🎯 OBJECTIVE NO. 10. SERM:

Analysis of search results

Creation of a media channel: groups, encyclopedic cards, blogs, review sites, branches on trust resources, articles on information portals,

Displacement of the negative

Changing the tonality of the sites

Filling the sickle with controlled resources

Purchase of reference mass

Working with hints

Behavioral factors