Interior 21st century

Project summary

I will send a business plan, presentation and portfolio upon request .

BUSINESS PLAN FOR JOINERY MANUFACTURING
"INTERIOR 21 CENTURY"

Metal and plastic are gradually going out of fashion.
The modern city dweller prefers to fill his home with objects made from natural materials, the most popular of which is wood. Growing demand, coupled with the availability of wood processing technologies, makes this industry extremely attractive for entrepreneurs looking to start small to large scale production.

Practice shows that many small businesses are closed precisely because of erroneous decisions or actions at the initial stage - the wrong choice of a niche, underestimation of competitors.

FEATURES OF BUSINESS

Carpentry and furniture production is a specialized enterprise with a team of 20 people or more, producing products from natural wood.

the financial turnover at the initial stage will be quite average, but stable due to the established relationships with design studios, architects and construction organizations.

For this reason, many different ways of organizing a large-scale woodworking workshop are applied, which can take a noticeable place in the market. Why this idea attracts attention:

1. Profitability of the carpentry business in the first year from 70%;

2. The enterprise can simultaneously produce various types of products aimed at people with different incomes;

3. The production line is quickly reconfigured to produce various types of products;

4. As the volume of sales increases, a phased expansion of the shop is allowed.

SOLVED PROBLEM

1. Job creation.
2. Release of products with a price tag 30-35% cheaper than a similar one
branded products, from materials declared for the product without
falsifications.
3. Free practice of students is planned on the basis of the enterprise
colleges, technical schools and universities (special focus -
cabinetmaker, woodworking technologist, technologist
finishing PM with paints and varnishes, design engineer
- design of furniture and interiors made of wood) with payment
scholarships for the duration of practical training.
4. Conclusion of contractual relations with educational institutions on
practical training by students with payment
enterprise scholarships for the period of industrial practice
under the supervision of technical and engineering specialists
enterprises.
5. Employment of students wishing to stay to work for
production.
6. White wages on a contract basis with payroll for
Bank account.
7. White reporting on financial movements for tax
organs.

Selling a quality product with a guarantee higher than that of competitors Poor quality of service due to lack of professionalism of employees Creation of a customer service enterprise in the areas of furniture, interiors, forging, stained-glass windows, artwork, painting and gilding, production of design and engineering projects, delivery, assembly and assembly work, other intermediary services for the purchase and purchase of fittings, components and others, a range of services in one place.

Market environment:

The Russian furniture market is one of the most competitive: both large factories that manufacture furniture in series and small entrepreneurs working on individual orders are represented there. The development potential of the industry is quite large, but the demand for furniture among Russians remains at a low level (in comparison with European countries). The volume of the world furniture market exceeds 200 billion euros per year, and the share of the Russian Federation in it is less than 1%.
According to the consulting company Intesco Research Group, the wooden furniture market has shown a stable growth trend since 2010 (it has increased 1.7 times over 3 years). This is due to both the growth in the construction of the housing stock and the increase in the population's income. The last three years have seen not only a high activity of buyers, but also their readiness to renovate the furnishings of their homes, even if the headsets retain their quite presentable appearance. The Russian furniture market has revived after years of stagnation. The main drivers are the growth in sales of mortgage housing, localization of European production of furniture components, improvement of the quality of Russian furniture and government procurement. Localization of European production of components has allowed furniture manufacturers to increase the quality of furniture made from them. Furniture makers summed up the results of last year: the furniture industry revived and began to show positive dynamics. According to the Association of Furniture and Woodworking Enterprises (AMDPR), in 2019 Russian furniture manufacturers increased their production by 8% compared to 2018.

Range:

Win-win types of joinery - the design and manufacture of furniture, door panels, arches, portals, screens, stairs and finishing materials: such products are always in demand. Products must be non-standard and original: otherwise, the workshop will have to compete with large factories producing serial standard models. What we produce for sale: a workshop that can take a more prominent place in the market. Why such an idea attracts attention - because in one place the client receives a range of services from the manufacture and design of joinery products to artwork.

1. Bedroom furniture - wardrobes, dressers, bedside tables, beds;

2. Living room furniture - walls, headsets, racks, coffee tables;

3. Hallway furniture - wardrobes, hangers, shelves;

4. Kitchen furniture - sets, dining tables, chairs, stools;

5. Furniture for business - showcases, bar counters, tables and chairs;

6. Ladder structures, railings, railings, balusters, balconies;

7. Finishing materials - wall panels, skirting boards, platbands, parquet.

8. Doors, arches, portal, radiator screens.

9. Ladders.

10. Panels, coffered ceilings.

11. Metal and glass products.

Main competitors:

The main types of players that determine the domestic furniture market are: production of in-line furniture, trade and just trading companies. There is no competition as such! There are large enterprises producing serial products combining cheap and slightly expensive materials. There are shops and companies selling furniture from other countries, the price of these products breaks all records!

Competitive advantages:

- We make designer furniture according to individual orders, according to the parameters of a particular home and the wishes of the client).
- For wealthy consumers who value quality and individuality, support the “buy domestic” trend, value beautiful things and are ready to pay extra for it. We will produce analog furniture and interiors or prototypes of products with a receipt less than 30% -35% of any Italian or German factories with the same quality and materials declared by the manufacturers (which is always misleading the consumer). The massif on sale is a combination of MDF paper and veneer.

Monetization channels:

Growth to a large enterprise and showroom. Closely cooperate with interior designers and online furniture stores. A beautiful store site, an active life on social networks, business cards, partnerships with designers and uploading photos of finished products. It was verified that orders come mainly through the social networks VKontakte and Instagram. Even taking into account the decrease in the population's income, the demand for the products of small workshops exceeds the supply, therefore, import substitution is very useful. The relationship between the buyer and the performer also develops in a special way: the workshop does not make a mass product and does not seek to sell it to the consumer. On the contrary, it produces exactly what a particular person needs, communicating with each customer as with a friend. Ways to promote products: • Wholesale buyer. • Retail sale via social networks. • Outsourcing. • Studio design. • Architects. • Private sector. • Regular customer. - Opening of the showroom.