IMYB

Project summary

Project “Workshop - design and engineering studio”

2 types of referrals:

1. Geek - culture (accented type of direction) + individual orders
2. Decor and design. Individual orders

(1). Introduction

MARVEL, DC, The Simpsons, Star Wars, Anime, Comics, Matrix, GTA, Fortnite, Counter-Strike, Music bands and solo artists, football, basketball, Paw Patrol, Disney, Mavka, Leelu and Stitch, chess, Harry Potter, Starcraft, Minecraft, PUBG, Formula 1, the series “Friends”, South Park, Mario, all religions and much more… this is not just entertainment, it is geek culture. The audience of fans of these universes is a gigantic and growing market with billions of consumers.

How many people does geek culture have?

 Geek culture is no longer a niche hobby, but a mass movement. By 2024, it is estimated that the number of people identifying with geek culture will exceed 2 billion worldwide. These are:

• 🎮 Gamers — ~3.4 billion players in the world, of which ~1.5 billion are actively interested in everything outside the game (merch, rooms, figurines, lamps, etc.).
• 🎬 Fans of movies/TV series/anime — Marvel, Star Wars, LOTR, Stranger Things, Naruto, One Piece and others — billions of fans.
• 📚 Comics, board games, books — hundreds of millions of fans of DnD, Warhammer, comics, manga.
• 💡 Cosplay, design, collectors, DIYers — a separate army.

The Simpsons fan group on Facebook has about 60 million followers, and Minecraft has sold about 300 million copies and continues to grow.AND WHAT:

Merch, cups, key chains, fridge magnets, paintings, posters, figurines, rugs, cosplay parties and more - this is what they (fans) need. They collect collections or give as gifts. These are always sincere and emotional purchases. Geek culture lovers have always been, are and will be hungry for such things.

This market is very saturated with various things (see above), but there is something that is almost absent or very lacking… -Figurative lamps, night lamps, chandeliers, floor lamps, floor lamps and garlands.Why? - because making a figured lamp is difficult. All that is on the market is a flat 2D (a sheet of transparent acrylic sheet) with an engraved character on a stand with LED backlight - and this night lamp continues to be sold because there are no alternatives!

Beginning

Lamps, nightlights, floor lamps, chandeliers, lamps and garlands. Fill this niche. Not all “craft” studios undertake the production of such lamps, because it is difficult to make a figure that is hollow inside with smooth walls so that the light spreads evenly. To do this, you need either an expensive thermoplastic machine (from $25K) but it is for mass production (which you will need to purchase later) or a special machine - which is not available for free sale and there is also no “technique” on how and from what to make it - you can only make it yourself (I did it and it already works).

 WHY? -light is an important element in the life and everyday life of any person. And for a fan it is not just a desired figurine, but also a functional geek thing that illuminates, illuminates or pleasantly shimmers in the dark, among other things.

Description - Easy scaling

Light is not only functional, but also a key element of design. In addition to traditional materials (copper, glass, ceramics, etc.), we create products from plastic, combining decorativeness and practicality. We offer simple products - figurines, car air fresheners and classic ones, air fresheners, children's toys, lamps and music boxes, focused on individual requests.

Our approach is unique: the client says, “I want a lamp in this shape and pink,” and we make it happen. Scaling this direction allows us to reach a wide audience — from fans to conservative buyers.

Description - Large zoom

1. Recently (in the West) the “Game” room in the house has been gaining trend. If for the older generation it was an office in the house, now it is a game room or a room stylized to the client’s whims with special lighting and style, furniture and so on. For such needs - it should be a full-fledged production workshop, where almost everything necessary will be manufactured: tables, chairs, sofas and armchairs, household lighting, decorative or design, furniture, and everything else necessary

2. On the premium platform “Shopify” on the SUBSCRIPTION principle, create a “Mystery Box” - which the fan receives once a quarter for a year (once every 3 months). How it works:

A fan chooses his favorite “Universe” for example “MARVEL” or several and at the beginning of each season receives a “BOX” which will contain the following items: Lamp/night light, cup, T-shirt, sweatshirt, posters, stickers, figurines, cigarette case, magnets, badges, power bank, flashlight, towel, car air freshener, bathroom supplies, discount coupon for any other product, garland and more.

All this is produced here. There are many universes, not only gaming and film/cartoon but also sports (football, NBA, baseball, etc.)

Goal

To become a multifunctional workshop for individual production for private customers, bloggers, salons, hotels, studios, restaurants and bars, designers and fans of geeky things or others.

Opening studios in Europe and America.

Market

- Online sales via Etsy, eBay, Instagram, Shopify, TikTok, Amazon Handmade, own website.
-B2B segment: salons, cafes, design studios, influencers, bloggers, hotels

-Export potential to the USA, Canada, EU (due to love for handmade & custom).

Project “Open Doors”

Many people want to start their own production, but are afraid to take the first step. We offer a simple solution - come to our studio, where a full-fledged workshop operates. Together with specialists, the client can create a prototype or a finished product (lamp, figure, furniture, etc.) for a fixed fee.

Principle:in the "gold rush" the winner is the one who sells shovels, not the one who looks for gold.

Features:

• Creating a product for a customer with subsequent sale

• Sale of franchises (turnkey workshops)

• A common platform for designers and craftsmen (analogous to “ALL OF THEIR OWN”)

What do we have now?

There is a partner - an engineer, who in the past, before the war, had his own furniture production workshop.

Currently, a small workshop has been rented, a “machine tool” has been made, a 3D printer and materials, and the necessary initial tools have been purchased.

We can easily make a figure of any complexity.

The lamp itself, that is, an empty figure in the middle with even walls, is 95% ready (the basic ones remain: connecting the peripheral LEDs, light sanding, painting, etc.).

Written “GRANT” to receive funds from the state in the amount of 250K hryvnias

Spent about $6,000 on samples and tests, materials and rent