FLORA ELLIPSE DECOR INTERIOR

Project summary

BUSINESS PLAN
FLORA ELLIPSE

1. Description of the Project

The goal of the project - Flora Ellipse - is the opening of a wholesale warehouse-store in the city of Tbilisi for wholesale and retail sale of souvenir products. This business plan was drawn up to justify the effectiveness of the project. The business idea is to create a souvenir wholesale and retail warehouse-shop with a unique assortment of souvenir products, equally focused on both a resident of the country and representatives of trade in neighboring countries. It will include souvenir goods, designer interior and decor items, dishes, accessories and much more.

The cost of the project for the opening of a souvenir wholesale warehouse - shop is - 20 thousand dollars (62.400 lari)

Payback period - 12-14 months
The preparatory period before the start of sales is 2 months.


2. Purpose
Today the market of gifts and souvenirs is an extensive industry with many directions, which belong to two main segments: advertising and souvenir and consumer. The first includes promotional souvenirs, business souvenirs and vip souvenirs. The consumer segment includes products demanded by retail buyers; the main places where gifts are concentrated are large, as well as small shops in cities and tourist centers. The peculiarity of the industry is that almost all groups of the population are consumers of gift products. The main demand for gift products is fixed on the eve of the holidays (New Year, Christmas, Mother's Day, March 8, Valentine's Day, Easter), as well as for decorating a home or apartment with decorative products.
In principle, absolutely any interior and decor items can act as a gift.
Wholesale warehouse - the store will be located in the Lilo Mall shopping center, the target audience of the project will be wholesale buyers from Georgia, as well as from neighboring countries, since Lilo Mall is the largest wholesale trade center in the Caucasus. For the wholesale warehouse - store, a long-term lease of a retail space of 100 m ₂ will be taken, repairs will be carried out and the necessary equipment will be purchased. The wholesale warehouse will have a daily work schedule from 9:00 am to 5:00 pm. The work of the sales staff will be organized in shift mode.
At the initial stage, the staff of the wholesale warehouse will include one salesperson, a consultant, and a warehouse worker. The work on organizing purchases, searching for new suppliers, as well as wholesale buyers, strategic business planning and further plans will be entrusted to the entrepreneur.
Organizational and legal form of a wholesale warehouse - store - IP.






3. Product name

Wholesale warehouse - the store will operate in the middle price segment (average bill 400-700 GEL)
And target a wide audience of wholesale buyers. To prevent problems with the instability of demand, the warehouse's assortment will be replenished with themed goods for the New Year and spring holidays.

4. PRODUCTION PLAN

The area of the premises will be 100 m ₂
To equip a warehouse with the necessary trade equipment
need - 3 thousand GEL

5. Organizational plan

The preparatory plan for the project will be 1 month. Which will be needed to go through the procedures - registering the establishment of partnerships and establishing contacts with suppliers of souvenir products (most of the contacts are already available), recruiting, repairing and equipping the retail space. Responsibilities for leadership will be assigned to an individual entrepreneur. He will be responsible for all organizational aspects of the business, negotiations with the landlord, ensure control of work with wholesale buyers, engage in strategic promotion of the company, purchase goods, search for new supply channels and wholesale buyers.

6. Cost and return on investment

Opening this kind of business requires an investment of $ 20 thousand (62 thousand. 400 GEL)

Initial investment:
1) purchase of commercial equipment - 3 thousand GEL
2) initial purchase of goods - 46.800 GEL
3) unforeseen expenses - GEL 2.270

Monthly expenses:
1) rent of premises - 2 thousand lari (month)
2) salary - 600 GEL (month)
3) utility bills - 150 GEL (month)
4) commercial expenses (transportation) - 7-8 thousand lari (once every 4 months)
5) accounting - 80 GEL (month)
6) terminal - 50 GEL (month)
total - (monthly) - 2 thousand 880 GEL.