Cosmeya Healthy Skin Center

Project summary

License of the Ministry of Health.

Achievements on the basis of the center of healthy skin "Cosmea" - the presence of specialists of a narrow profile who specialize in a particular case:

• dermatologist with more than 20 years of experience;
• doctor specialist in contouring with more than 5 years of experience in this field.

Our target audience:

• Women 27-35 years old.
• Materially provided.
• Realize the need for self-care.
• Active life position.
• Mostly with children and family.
• They develop both professionally and personally.
• They travel, are interested in different spheres of life, ready to constantly learn something new.
• Demanding and selective.
• In a dynamic life, they look for comfort, a place to relax and unwind to recharge their batteries.

Targets of the target audience:

1. Complications after cosmetic procedures - "Will make it worse."

2. A long period of rehabilitation.

3. Dissemination of personal information of the client received by the employee during the reception.

4. Hygiene, cleanliness, sterility.

Target audience needs (rational):

1. Perfect skin without acne, wrinkles.

2. To keep individuality in appearance - not to abuse corrective fillers.

3. Beautiful and thick hair.

Target audience needs (emotional):

1. Self-confidence.

2. Trust in the beautician.

3. Calm and relax.

4. Emotional support.

Our format is the Healthy Skin Center

Vision - comprehensive skin care and hair care at home.

Brand values:

1. Physical and emotional health.

2. Home atmosphere and comfort.

3. Professionalism.

4. Curiosity and thirst for knowledge, self-development.

5. Trust.

6. Family.

7. Self-realization.

Unique trade offer (UTP)

1. Cosmetology with a homely atmosphere and comfort.

2. Comprehensive care for face and hair.

3. Professionals who are able to maintain a psycho-emotional state.

4. High-quality and detailed consultation on home care.

The mainstays of the brand (what we broadcast)

• Quality.
• Home atmosphere.
• Professionals who are able to understand the emotions of the client.
• A unique consultation before a cosmetologist and home care.
• An integrated approach.
• A team of like-minded people, a club of interests.

How do we broadcast it?

We tell the client through social networks and in a personal meeting about:

1. Home comfort - video.

2. Mandatory complex for cosmetic manipulations.

3. Cleanliness and hygiene.

4. About team development - books, courses, training, even travel.

5. About consultation of the cosmetologist.

6. About the owner of the brand, his family values.

7. About terms of rehabilitation after procedures.

8. About the client's trust in the team.

Goals for the future:

The main goal: a center where related specialists will be present to maintain the psycho-emotional state: psychologist, osteopath.

I plan to add sound therapy and balneotherapy to the procedures.

One of the important stages is the development of hardware cosmetology, namely in-depth diagnosis of the skin, which will lead to better results. Subsequently, the consideration of related specialists on site: gynecologist, endocrinologist, gastroenterologist - all that will help to quickly achieve the goal - healthy skin.