BOSI

Project summary

According to statistics, about forty percent of people will encounter white feet in their lifetime. To a large extent, it is related to the shoes we wear every day. The fact is that modern shoes have nothing to do with the anatomy of our body.

A narrow shoe toe deforms our feet, even small heels shift the point of support and harm the biomechanics of movement, and supportive insoles atrophy the muscles of the feet.

All this eventually leads to well-known pathologies of the feet: flat feet, bunions and displacement of the ankle joint. And here the question arises: "How can we improve the health of our feet?". And the answer to this question: "Barefoot shoes."

With barefoot shoes, the natural biomechanics of movements are stimulated, the anatomical shape does not deform the foot, and the absence of heels and insoles has a positive effect on the muscles of the feet and posture. Barefoot shoes are also light and extremely flexible shoes that do not restrict the movements of the feet and do not tire them. Modern scientific research even confirms a decrease in the level of the stress hormone cortisol in the body when walking barefoot. This is due to the stimulation of nerve endings in the feet, which also happens when wearing barefoot shoes.

One of BOSI's competitive advantages will be the use of innovative ecological materials and materials with Cradle-2-Cradle certification in the production of barefoot shoes. Thus, we will be useful not only to people, but also to nature.

The target audience of barefoot shoes will be people who lead a healthy lifestyle and people who have problems with the musculoskeletal system. For the first category of customers, barefoot shoes will be useful due to the maximum possible comfort for shoes, stimulation of the natural work of the feet and improvement of general well-being. For people with certain pathologies of the musculoskeletal system, the use of barefoot shoes will stimulate the correct biomechanics of movements, strengthen the feet, reduce pressure on the lower back, improve posture and allow the feet to take the correct anatomical shape.