Hippo

Project summary

Investment size (for 12 months):
964300 UAH (As of the date of the business plan preparation 03/13/2020)
target:
• bring offline trade to the Internet
• increase the turnover of existing entrepreneurs
• improve the quality control service of goods for the end consumer
• create a shopping delivery service
• increase the level of consumer protection
• formation of a courier service for instant delivery around the city
• support of a Ukrainian manufacturer

Location:
Chernivtsi. Ukraine

What will the investment funds be spent on:
1. Work of a promoter with payroll at points of sale
2. Street promotion with leaflets for residents of the city
3. SMS mailing
4. Outdoor advertising
stickers
banners
5. Advertising in the media
ACC advertising agency
6. Radio advertising (2 stations)
7. Social networks.
facebook
8. Google ads

Today, the already costly part amounts to UAH 98,500:
• Create resource
• Filling with goods
• Advertising

Current state:
The site BEGEMOTUS.COM.UA is working, there is office furniture, office equipment.

Strategic planning:

One of the first stages in the formation of activities is to encourage sellers to sell on our resource, and buyers to use our service.
Therefore, in Chernivtsi, with the help of a massive advertising campaign, we will prove to potential clients that there is a great need to use BEGEMOTUS. After a year, having made certain conclusions, we plan to switch to Odessa or Kharkov according to the already familiar strategy, but with the additional involvement of local media, entrepreneurs and actors.

market:
The Begemotus project is designed for the entire territory of Ukraine.
Development is planned in stages.
Start - the city of Chernivtsi. Then Odessa, Kharkov, Kiev, Khmelnitsky, etc.
The largest markets in the country are located in Chernivtsi, Odessa and Kharkov. Service in these markets is possible by car and cargo courier.
In other cities, markets are less developed, but there are also shopping centers, boutiques and other shopping areas. The introduction of the BEGEMOTUS service in other cities is absolutely expedient. Our field managers will be able to implement company policy without problems, as fewer outlets will simplify the task.

Expected income.

On average for the city of Chernivtsi, according to a local survey:
1. The population of the city is 262,276 people.
2. Every 5th person makes purchases on the Internet at least once a month.
3. This is an average of 52 thousand people
4. Average bill 1000 UAH.
5. Margin (starting) 5% of the check.

This, on average, is 1,500,000 UAH / month in the city of Chernivtsi, without the region (900,000 people), which purchases in bulk and we create conditions for bulk purchases. This is additional income, approximately equal to the city income. This amount is expected for 13 months of service.
An additional item of income - delivery within the city 60 - 100 UAH.
In the future - a delivery service to the regions of Begemotus.
Currently, delivery in the region according to the rates of the New mail.

Chernivtsi. Kalinovsky market / Dobrobut
The population of the city (2017) is 262,276 people who officially live in it.
Now in the Kalinovsky market and the BLAGOSOSTOYANIE market, which are located in one location, there are about 10,000 registered trade objects with various names of goods, ranging from clothing to building materials.
If we assume that each registration object sells one product name per day, then this is 10,000 units of a product of a different segment per day, on average.
The first stage of work is 1 year in the first city.

In Ukraine:
According to the research company GfK Ukraine (a subsidiary of the German market research company GfK Group), there are already more than 20 million regular Internet users in Ukraine, of which 36% regularly buy goods via the Internet. We get about 7 million people, mostly residents of big cities. If we take an average of 5 purchases per year for each with an average check of UAH 1,000, we get UAH 35,000,000,000 / year gross from general agreements. In a competitive environment, we expect to receive about UAH 5,000,000 - 10,000,000 in net income in the first two years.

We expect the first significant capital inflows for 10-11 months of project promotion, due to the fact that city residents already know their markets well, and the delivery service will only make it easier to make purchases.

Business model:
The Begemotus project is designed for the entire territory of Ukraine.
We plan to develop our business comprehensively:
- consultations
- attraction of marketing specialists
- presentations
- work via the Internet and social networks
- attraction of promoters
- large-scale advertising campaign in the media
- attraction of all types of advertising (outdoor)

Competitors:
At the moment, we have practically no competitors, because the BEGEMOTUS platform is a new level trading platform.

Benefits:
The BEGEMOTUS.COM.UA platform was created with the possibility of free registration of entrepreneurs and the placement of their goods in unlimited quantities. One of the main conditions is the official registration of the state of emergency in state institutions. The main advantage is that all categories are already present and are on sale by various entrepreneurs who are taxpayers, have some experience and have fixed points of sale, which makes the risks minimal for our business. Therefore, now it is necessary to create an effective advertising campaign and maintain and improve the technical level of the resource itself.

Risks:
The risk is minimal - and as the GfK study showed, the most active online buyers are residents of the regional centers of our country. At the same time, men and women buy online almost equally: 48 and 52%, respectively. People with a complete higher education aged 26-35 buy online most often.
Women are more likely to buy clothes, cosmetics, shoes, accessories, goods for children, household chemicals and books. Men, on the other hand, buy digital technology (in the first place - smartphones) and car goods. At the same time, according to statistics, 65% of online shoppers have made from five to 20 purchases on the Web over the past year, and 18% have made more than 20 purchases.
The most popular categories among consumers on the Web are home appliances and electronics (smartphones, tablets, laptops), including accessories (keyboards, mice, etc.) and small household appliances (mixers, hair dryers, irons, etc.). The second most popular product category is clothing; followed by cosmetics and perfumes, footwear, accessories and gifts.
All these categories are present at BEGEMOTUS.