Autography Aesthetics

Project summary

Autography Aesthetics ™

- an international brand of aesthetic medicine and professional cosmetics

The essence

Launch of a new brand of products for aesthetic medicine and professional cosmetics.

Clients (B2B): cosmetology clinics, aesthetic medicine centers, beauty salons, cosmetologists.

Products: medical products, injectables and cosmetic products used by professional cosmetologists ("cosmeceuticals").

Type of activity: contract manufacturing of an assortment of necessary products under its own brand and their implementation through direct sales to customers and distributors.

Market: launch on the Ukrainian market with subsequent access to foreign markets around the world.

Justification

Objectively - market

The global market for aesthetic medicine continues to grow at an average of 13% per year, which puts it in the fast growing and developing category. The market for these services in Ukraine is growing annually by at least 20%. It is safe to say that half of the adult population of Ukraine uses the services of the beauty industry. According to Comcon-Pharma, 41% of Ukrainians can afford to visit beauty salons once every two to three months. Every third - monthly. In addition, if before visiting beauty salons and aesthetic surgery clinics was a woman's prerogative, now the demand for such services among men has grown significantly - their share in the total number of clients has reached almost 30%.

Goods and services in this category will always be in demand, and a business that is turned into profit will provide opportunities for further growth and development.

Subjective - experience and competence of the project organizers

- practical and successful experience organization of sales of such products both in Ukraine and in more than 20 countries

- an active base of clients, distributors, contract manufacturers, opinion leaders, necessary employees and other partners accumulated over 10 years

- deep knowledge of markets and understanding of all the specifics and details of working on them: ways of organizing sales, promotion, regulatory requirements, financial and legal nuances

- current developments allowing to start not from the very "zero" and develop the project as quickly as possible

Economy - basic figures $

To launch a full-fledged brand in Ukraine, you need from 100 to 200 US dollars, depending on the scale and market strategy, the investor's capabilities and the expected rate of return. 70% of investments will be required during the first 3-6 months, the rest - to cover operating costs during the break-even period.

The terms for reaching the break-even point are 1-1.5 years, the return on investment is 3 years. Reinvesting profits in the development of international sales (as an option) will significantly increase the scale of the business, brand capitalization and the rate of return as a result.

Current developments

- Ready registered brand (brand book)

- 2 first launched products

- developed sales channels in Ukraine and not only, involved in other projects

- Registered legal entities persons (if necessary) in 3 countries, organized logistics and banking infrastructure necessary for supporting activities

- Ready detailed basic adaptive business and marketing plans