Clayton M. Christensen "innovator dilemma"

about the author

Harvard Professor Clayton M. Christensen says that outstanding companies can do the right thing and still lose their market leadership - or, worse, disappear completely. And he not only proves that his words are true, but also gives advice to others on how to avoid such a fate. He presents strategies to determine when not to listen to buyers, when to enter smaller markets at the expense of larger ones and other ways to ensure long-term growth and profit.

about the book

"The Innovator's Dilemma is one of the most, if not the most important, books on how innovation occurs and why market leaders and their employees usually cannot master the next wave of innovation in their industries. The book is so good that you can learn something new from the text even after reading it several times.

Entrepreneurs often fail to appreciate the innovation properly because professionals try to apply it to their existing customers and products. Often, new technologies are too new and weak for more advanced and mature networks.

This leads to a low return on investment needed to promote innovation. In other words, management acts wisely, rejecting investment projects with new technologies, acting in the interests of the company. Entering new markets is rejected because they seem too small and the structure of their costs is unacceptable to achieve profit.

Thus, new entrants - startupers - have almost nothing to lose when they enter the market with their business ideas. Initially, these startups and small businesses are not a threat - new entrants find new.

The mistake in evaluating these technologies markets to apply these technologies. is related to what happens next. By finding the right application and market for applications, these startups and enterprises move quickly, eventually reaching larger markets of existing companies and destroying them.

This book has now become a classic textbook for entrepreneurs on strategic planning, business management and innovation.