MomForMom

Project summary

MomForMom

Problem: Many social networks and job search sites (10-30 times less vacancies for part-time employment than for permanent employment) are not designed and do not take into account the peculiarities of the life of mothers with children. As a result, this segment of the population is left without the attention of employers. And mothers on maternity leave cannot fulfill themselves and find regular earnings during maternity leave.

MomForMom is a platform that offers mothers on maternity leave a marketplace where they can find part-time jobs and help each other be more independent.
We create a community where business and mothers with children empathize and help other young mothers. Since they understand how difficult it is sometimes to be a mother, to love a child, but at the same time want to do their favorite job, develop, do something other than household chores.

Vision: Give women more opportunities to improve their lives together
Mission: To make life easier for women on maternity leave and help create a world with equal opportunities
Values: Self-realization of everyone; Development of entrepreneurship; Mutual Aid and Empathy

Motto: Continue to self-actualize, be independent and enjoy motherhood!

Strategy: Bringing a new product to an existing market and trying to reseg this market as a participant offering a niche product.

Trends

Ideal client: a girl with a child (the child is already 10-12 months old), 25-35 years old, with a higher education, average / low income, often spends time on the Internet.

Specifications:

Wants to maintain the lifestyle that was before the baby was born.

Active life position.

She trusts services and purchases of goods on the Internet and orders them regularly.

She wants to earn money and continue to fulfill herself during maternity leave and is ready to work 2-4 hours a day.

I am ready to help other mothers on maternity leave to earn and develop.

Core values: family, self-realization, health (physical and psychological), finances.

Our value

How does your value proposition benefit your customers?
You can either order a job that you don't specialize in, or get a job that you know how to do well.

Why is your proposal better than others?
It will be made especially for mothers with children and takes into account the peculiarities of their behavior, life and habits.

What makes your offer unique?
A community for people with the same life stages, values and difficulties. Everyone is in a similar situation and empathizes with each other.

MomforMom's unique value: a self-help ecosystem where by ordering services, you contribute and help other mothers of the same parenthood stay independent and significant. In the same way, companies can influence society and develop CSR initiatives.

MomforMom platform

Registration in 4 steps: 1) create a company profile 2) choose the services you need 3) help the community 4) MomforMom will tell everyone about your contribution using storytelling.

1) Create a MomforMom portfolio
The companies we work with are responding to the growing need for the growth of socially responsible, long-term and community-oriented businesses. A company profile includes business success metrics that include more than just financial metrics.

2) Choose MomforMom services. Choose the services your business needs:

-Use the rating to select the best performers

-Get quality work from our moms community

-Leave your feedback about our services

3) Help MomforMom community. By choosing our services, you help mothers on maternity leave to continue to self-actualize, be independent and enjoy motherhood.

4) MomforMom will tell you. We will help companies demonstrate value creation for their stakeholder and growing number of conscious consumers. This way, you will improve your branding, customer acquisition and retention, and increase employee and community loyalty. By the end of the decree, many moms can become your most loyal employees!

Currently, customers are demanding changes but no longer want to read reports or advertisements. They need real data and details so they can see the result. We align your CSR goals with creating impact and help showcase the results of your initiatives to support new mothers.

Compare

Traditional approach:

• The impact of social initiatives is not always visible and some funds may be lost.

• It takes years to achieve results - funds are not always used effectively, which creates skepticism and reduces marketing effectiveness.

Our solution:

• We instantly create impact with verifiable data to support CSR audits.

• In cooperation with our partners, your company can choose the service that your company needs.

• No risk as we check the performers before their profile appears on the platform.

Users

User profiles vary from individuals, organizations and companies. Each user can track, measure and showcase their stories. Users form a community to search for part-time jobs or find job performers. They also support and encourage each other to make a positive impact.

We enable any business to contribute to improving living standards. So that you can focus on maximizing your profits and doing what you do best. And we'll take care of the rest, ensuring that young mothers and their families are part of your goal.

Nonprofits can also sponsor or host MomforMom events that are tracked, measured, and displayed on their profile. They will receive points and earn badges based on the impact of these events. Attendees can join events and see direct verified impact of current and previous events.

MomforMom's online community fosters the next generation of online users. There are people in the community who want to act directly and influence, learn more about positive change.