K_parts

Project summary

# K_parts Business Plan: Auto Detailing

## 1. Executive summary

K_parts is a modern auto detailing center focused on car owners who value quality, speed, and the impeccable appearance of their vehicles. We offer professional car care, including polishing, interior dry cleaning, body protective coatings, and other premium services.

Founder: [First Name Last Name] is a car enthusiast with many years of experience in the field of car maintenance. Starting as a car washer, he independently mastered the skills of detailing, took specialized courses in Poland and Germany, worked in premium studios. Known among local car enthusiasts for his personal approach, he devoted the last few years to the idea of creating his own business, preparing a concept, collecting customer feedback and improving his skills.

Required investment: UAH 350,000 to open the first studio (equipment, rent, repairs) and launch a marketing campaign.

## 2. Business Description

Auto detailing is a segment of automotive service that is actively developing in Ukraine. The demand for high-quality car care services is growing due to the increase in the number of mid-range and premium cars. Owners of such cars are willing to invest in preserving the aesthetics and technical condition of their vehicles.

K_parts' goal is to build a leading network of auto detailing centers with further scaling to different regions of Ukraine. The main idea is to combine premium service, latest generation technologies, and customer focus.

## 3. Auto detailing services

- Premium exterior wash

- Body polishing

- Application of protective coatings (nanoceramics, wax)

- Dry cleaning and treatment of leather seats

- Restoration of headlights and optics

- Engine wash

- Engine compartment detailing

- Removal of insect traces, bitumen, plaque

- Protection of plastic and rubber

## 4. Market analysis

- Potential audience: owners of new and expensive cars, car enthusiasts, premium taxi drivers, corporate clients (fleets, representative companies).

- Trends: more than 60% of car owners say they are willing to pay more for quality care. The car detailing market in Ukraine is growing by 10-15% every year.

- Competition: Although there are players in the market, the demand for quality services often exceeds the supply. Many companies do not offer a comprehensive, innovative approach or the appropriate level of service.

## 5. Marketing strategy

- Active promotion via Instagram, Facebook, TikTok and Google Ads using visual content and targeting

- Cooperation with car dealerships, insurance companies and driving schools

- Loyalty programs: cumulative bonuses, club card

- Referral programs (discounts for bringing friends)

- Contests and giveaways for subscribers and customers (e.g. free dry cleaning or polishing every month)

- Bonus system: every 5th wash is free, holiday discounts, gift certificates

- Placing advertisements on specialized automotive forums, YouTube channels

- Partnerships with automotive and lifestyle influencers

## 6. Financial model

Start-up costs (one-time):

- Equipment and tools — 120,000 UAH

- Renovation of premises and interior — 70,000 UAH

- Rent for the first 3 months — 45,000 UAH

- Marketing (advertising, branding) — 60,000 UAH

- Reserve fund — 30,000 UAH

- Other expenses — 25,000 UAH

Expected monthly income (1st year):

- Average check: 1,200 UAH

- Number of clients per day: 4-6

- Income/month: ≈ 100,000 – 150,000 UAH

Operating costs (monthly):

- Rent — 15,000 UAH

- Staff salary (2-3 employees) — 40,000 UAH

- Materials and consumables — 15,000 UAH

- Marketing — UAH 10,000

- Other — 5,000 UAH

Project payback: 10–12 months

## 7. Scaling

After launching and stabilizing the first studio for 12 months, it is planned to open a second location under a franchise or partnership model.

Scaling steps:

- Year 1: Launch and bring the first studio to profit

- Year 2: open a 2nd studio in a neighboring neighborhood or city

- Year 3: creating a franchise, attracting partners, participating in auto shows

## 8. How to bypass competitors and get to the top

- Quality above all: creating an internal service quality standard and monitoring each stage of service

- Expertise: regular staff training, participation in international trainings, certification

- Innovation: use of the most modern materials and technologies, including nanoprotection and steam dry cleaning

- Personal approach: detailed service for each client, CRM database management, feedback after the visit

- Strong online reputation: emphasis on reviews, video cases, demonstrations of “before/after” results

- Active community: events, contests, collaborations with car clubs to form a loyal audience around the brand

- Bonuses and contests: implementation of a system of permanent promotions, gift sets and raffles among customers and subscribers

## 9. Team

At the start, the team will consist of:

- Founder (business manager, strategy, marketing)

- 2 auto detailing masters

- Administrator (combined receptionist/client manager role)

In the future, it is planned to expand the team, including an SMM specialist, additional craftsmen, and a quality trainer.

## 10. Legal structure

- Form of ownership: 3rd group individual entrepreneur

- Licenses: not required

- Contracts with clients and partners are concluded officially, with quality guarantees fixed

## 11. Risks and mitigation measures

Risks:

- Unstable demand

- Competition from large chains

- Problems with staff recruitment

Activities:

- Active marketing and community building

- Quality standardization and staff training

- Flexible discount and promotion policy

12. Investor information

The investor will receive:

A share in the business (from 20% to 35% - depending on the amount of investment and participation in operational management)

Priority right to buy out a partner's share in the future

Transparent reporting and access to CRM and financial system

Return on investment within 10–12 months with subsequent stable profit

Possibility of participating in scaling: new points, franchising, additional services (glass protection, interior decoration, etc.)

The risk level is moderate, given the high demand for services and low competition in the target area. The business has already established an operating model, collected preliminary orders, and has a customer base.

The business is open to discussing the terms of cooperation - strategic or passive investment is possible.