Steve Blank" 4 steps to enlightenment. Strategies for creating successful startups".

about the author

Steve Blank is an entrepreneur, associate professor at Stanford and senior research fellow at Columbia, co-author of the bestsellers "Four Steps to Enlightenment." and "Beginner Guide" - the father of modern entrepreneurship. He created the Lean methodology, popularized by his student Eric Reese, author of The Lean Startup, He developed and taught innovative methods that are widely used by start-ups and large enterprises.

How to start a business

"Four Steps to Enlightenment" is one of the most influential and practical books of all time. It will help you understand how to start a business if you have ideas for a startup The Four Steps to Insight opened Lean Startup's approach to new businesses. It was the first book in which the author wrote that startups and small businesses are not mini-versions of large companies, that startup ideas require other business models.

The author offers a practical and proven process for finding and attracting clients, and explains why some startups are successful and others, alas, are not.

After reading this book, you will understand how to identify flaws in your product or service, in your business plan, and how to correct these flaws before you start searching for an investor, business partner and specialists for your team.

The book provides examples of what to do, how to do it, and when to do it for sales, marketing and your business in order for your business idea to be successfully implemented.

This is a necessary book for everyone who has ideas for business, who wants to start a business and at the same time to organize everything correctly.