Advertising agency

Project summary

1. Summary
We are creating an advertising agency that specializes in providing advertising services on the Internet. Our key areas are Targeted advertising on Facebook and Instagram, and all types of advertising on Google, such as search or contextual, banner, and video advertising on YouTube.

Advertising services on the Internet. Quarantine restrictions in 2020 have increased the demand for professionals in the field of Digital Marketing. To promote online business requires competent marketers and professionals who can set up contextual and targeted advertising, to attract customer attention in a saturated digital world.

The required investment is $ 20,000. The purpose of the investment is to purchase office equipment, accessories, cover operating losses for the initial period of activity, repair the premises, rent the premises - the first and last month, marketing costs to promote the agency and attract new customers, create a website and own blog on YouTube ,.

Maturity - 18 months, or 60% of the company's profits.

The project's own funds are the necessary equipment for creating a blog on YouTube, a computer, a camera, a light, a microphone, a tripod - the equivalent of $ 5,000.

2. Description of the industry and company

2.1 According to the State Statistics Service of Ukraine for the period of 2020 the demand for Digital Marketing specialists has increased by 23%, according to criteo the budget for Digital Marketing increases by 47%, more and more companies are investing in advertising their products and services in Internet, even system companies, for which the main sales channel is offline, are forced to reorient business to online.

2.2 Currently, the organizational legal form of the sole proprietorship is the third group of the single tax. In the perspective of 3 months of re-registration on LLC the third group of the uniform tax.

2.3 Our company provides services to its customers at the maximum level of its capabilities. We will not take the job if we do not understand that we are able to really help the client.

3. Description of services

We provide several online advertising services - targeting, retargeting and Google advertising, such as search or contextual, banner, and video advertising on YouTube.

3.1 Targeted advertising on Facebook and Instagram is an advertising mechanism that allows you to select from the entire existing audience only that part that meets the specified criteria, ie the target audience, and show advertising to it. Targeted advertising works in social networks.

3.2 Google advertising - a service from Google that allows you to create effective ads and show them to the audience that they may be interested in the entire Internet. According to the site brander.ua 92% of Ukrainians use the Google search engine.

3.3 Retargeting
Suppose a user named Daria views products on your site from her laptop. She went to the pages of several products, but closes the site without putting anything in the cart. A few days later, Daria sees on her smartphone advertising products that she viewed recently, plus a few new, not viewed before. This way, Daria is reminded of your brand, the banner interests her, and she returns to your site to make a purchase. This is how retargeting works.

3.4 YouTube advertising
It is used in the promotion of goods and services, in creating a brand, promoting a site or video on YouTube.

3.5
The competitiveness of the company is that we are a young company, but our team has experience in the field of Digital, our team includes professionals in their field, who decided to unite to provide quality services in the market.

Also a plus is my personal media and visibility within the city of Dnipro, which means that when we create a website, a blog on YouTube, some of my old clients will come to the new company, as trust is already formed in the local market. In the field of marketing, vital for business is experience, trust and recognition.

4. Market analysis and marketing

4.1 Customers need to sell their services or products over the Internet. The client needs guarantees regarding the money invested in advertising and their return, we as a company providing advertising services, work under a contract, which includes the responsibilities of the parties which explains what we do and what results should be expected. .

4.2 From a competitive point of view, this market is a red ocean, the offers on the market are not much different, there are many agencies and freelancers to provide such services. An important component is the price of services, it starts from 150-300 dollars. on average, this is the cost of providing a service - setting up advertising for a product or service.

4.3 Sales market throughout Ukraine through the Internet site and social networks.

4.4 A unique value proposition is the creation of video / photo / gifs for advertising campaigns, their replacement or correction, without additional costs, ie this work is included in the cost of services, setting up advertising. Work under a contract that explains the responsibilities of the parties. Niche analysis for the client and a checklist of recommendations before launching advertising to be as effective as possible. A simple test on our site with a few steps for the client to check which advertising strategy will suit him.

4.5 Attracting new and maintaining interest in existing customers.
Advertising on social networks and Google search, retargeting. Video blogging on YouTube, Instagram page.
 

5. Organizational plan

In the first stage, the team works on outsourcing. This is me as a project manager, targetologist, designer, copywriter.
In the future it is planned to involve a project manager, and then in a period of 6 months, to create another team of 4 people.
That is, there is a director Alexander Nechay, there is a team of 4 people, which in turn leads to a maximum of 20 clients. The director is responsible for the company's promotion strategy, and attracting new customers, delegating and monitoring the performance of the duties of the entire team.

6. Production plan and / or trading plan and Financial plans - still in development, at the final stage, more detailed information available to investors.

Thank you for your time, if you are interested in the project, write or call me.