International online food platform

Project summary

The goal of the project is to create a platform that will help Food Manufacturers promote their products, Suppliers quickly find the right product, Customers, and make direct purchases of food from Manufacturers.

Unique advantages:

• Maximum adaptation of the platform to the food market. For example, the period for raising poultry is 7 months. Moreover, this product can be sold within a certain period of time. The food market has a lot of such specific details, all of them will be reflected, agreed upon and ordered in the platform.
• Pre-order prepaid . This function will solve many of the Farmer's problems: confidence in the marketing of products, the ability to initially stock a larger livestock and receive money for the purchase of feed. The customer, in turn, will receive a guaranteed delivery of products at a reduced price.
• Direct relationships between the Manufacturer and the Customer without intermediaries, which will reduce the cost of products. At the moment, most of the market works through intermediaries.

The platform will offer all participants the following services:

• Search within the platform across a wide field of very specific parameters related only to the food market.
• Base of ads. Including seasonal, with the ability to set the possible shipping time.
• Websites of manufacturers and customers within the platform. With a deep description of all parameters of each product. As well as supply and demand.
• Food delivery sites within the platform. The platform will lead and integrate the trend of creating sites for the delivery of farm products, groceries and, in part, ready-made food.
• Combining orders. Allows small households to fully participate and develop in the market
• Organization on the platform of payment instruments that will allow to pool cash flows and conclude contracts through internal verification.
• Analytics. In which regions, what and how much is produced, sold, at what point in time it is sold and in what volumes it is transported. This information can be used to form your niche in the market - to create additional sales and services.

Marketing and Market:

The platform aims to unite the entire food market with the subsequent rapid development of farms, private producers of finished products, and small households and provide services to customers in B2B, B2C, C2C, C2B formats.

There is no direct competitor in the form of such a site. There are a number of classifieds sites (rather simplistic). Also, some marketplaces add grocery products in a minimal volume (but not all the necessary assortment, no intermediate production goods, no specialization and necessary services for this market).

Platform participants:

• Producers: large agricultural holdings, farms, micro-farms, (an ordinary rural backyard).
• Suppliers: wholesalers, transport companies, intermediary companies.
• Buyers: supermarkets, shops, bazaars, online shops with delivery.

First of all, our clients will be farms, small and medium-sized food producers and their direct customers.

In the next step, we will offer products and convenient services for chain stores and hypermarkets.

Promotion plan:

The platform will be created and promoted in stages. At the beginning, as a database of ads with unique search and sorting capabilities, later as an opportunity to create websites for manufacturers within the platform, even later the service will provide the ability to combine orders into wholesale.

With proper funding, the platform will fully launch in a year. The next six months will be analyzed, revised, improved, and promoted. In 1.5-2 years - access to foreign markets.

Planned market share: 25% of the turnover in the country's food market

Team and its competencies:

At the moment, the startup has several permanent participants and about 10 involved consultants:

• director, with experience in managing his own company and extensive experience as a top manager;
• specialist in website development and SEO optimization;

• two directors, with their media projects The page , Persha shpalta .

• temporarily recruited employees for specific tasks.

In the future, the project team will be about 100 people.

Current status:

To test ideas, the site takysmachno.com was created, they entered a crisis with it, carried out deliveries and assessed the market and demand. We got a positive result on some important parameters.

Own contribution at the moment:

• 1.5 years of work and the formation of a working project idea;
• an implemented and operating online store for the delivery of farm products;
• direct cash costs $ 15,000.
• Stage of the project: Early stages
• Required investments: $ 75 000
• Investment type: Equity participation
• Estimated investor share: 15%

All information on the project is a complete description.